A keyphrase in a meta description refers to including your primary target keyword naturally within the meta description of a webpage. The meta description is a short summary, usually 150–160 characters, that appears below your page title in search engine results. While it is not a direct ranking factor in Google’s algorithm, it plays a major role in improving click-through rate (CTR) and user engagement.

When users search for a specific term, search engines often highlight matching words in the meta description. If your focus keyphrase appears in that description, it becomes bold in search results, making your listing more noticeable. This increases the chances of users clicking your link instead of competitors.

For example, if your focus keyphrase is “best digital marketer in Calicut,” your meta description should include that exact phrase naturally. A good example would be: Looking for the best digital marketer in Calicut? Get expert SEO, SMM, and Google Ads services to grow your business online.

However, it is important to avoid keyword stuffing. Repeating the same keyphrase multiple times can make the description look spammy and reduce trust. Instead, use the keyphrase once in a clear and meaningful sentence.

Best practices for writing a keyphrase-optimized meta description include keeping it within 150–160 characters, writing in an active voice, adding a call to action, and making it compelling for users. Focus on benefits, solutions, and value.

In summary, adding your keyphrase to the meta description improves relevance, visibility, and click-through rates, helping your SEO strategy perform more effectively.